En

简体中文

繁体中文

한국어

English

简体中文

繁体中文

한국어

Market News / 

Big Tech Is Pushing the Adoption of Cryptocurrency by Making it Accessible Than Ever

Big Tech Is Pushing the Adoption of Cryptocurrency by Making it Accessible Than Ever

C

cryptonews | 2020/10/20

These services have now been integrated by hundreds of different cryptocurrency brokers, services, and applications.

The four horsemen of the technology world — Amazon, Apple, Facebook, and Google — have long been known as the main drivers of tech innovation, and have arguably done more to push the adoption of digital technologies than any other firm.

Each has single-handedly impacted hundreds of millions or even billions of internet users, whether it be through Amazon’s massive e-commerce and cloud computing services; Apple’s trailblazing consumer electronics; Facebook’s massively successful social media platform, or Google’s game-changing search engine, most people have seen or used one of these four firm’s products.

Now, each of these firms is arguably doing more than most to push the adoption of cryptocurrencies and blockchain technology, by bridging the gap between the world of traditional finance and the crypto sphere with their respective payment services: Amazon Pay, Apple Pay, Facebook Pay, and Google Pay.

The Payment Gateway of Billions

For a long time, acquiring cryptocurrencies for the first time was a daunting endeavor, which required investors to trust shady payment processors or remittance services, or purchase cryptocurrencies in person with cash using one of the peer-to-peer cryptocurrency marketplaces.

But, thanks to the payment services offered by big tech, this hurdle is slowly being broken down, as an increasing number of cryptocurrency exchanges, service providers, and merchants now accept payments through platforms like Apple Pay and Google Pay.

With a combined user base of more than 500 million, these services stand to make cryptocurrencies accessible to practically anybody with a computer or smartphone, by taking the complexity out of buying cryptocurrencies.

These services have now been integrated by hundreds of different cryptocurrency brokers, services, and applications, allowing users to purchase cryptocurrencies and related services using their credit and debit cards with ease.

Moreover, Google Pay recently went one step further by allowing users to add their cryptocurrency-powered Coinbase Case to their Google Pay wallet to pay for items in stores using their cryptocurrencies.

As it stands, trading is by far the most popular use case for cryptocurrencies, as tens of billions of dollars of crypto assets now change hands each day across the most popular cryptocurrency spot and derivatives exchange platforms.

However, while many of these platforms support fiat purchases, they usually do so through a third-party payment processor, like Moonpay or Changelly.

But, this is slowly changing. NewsCrypto, a platform that provides the tools, insights, and educational resources traders use to make profitable trading choices, recently became one of the first platforms to offer direct cryptocurrency purchase services for Apple Pay (as well as Google Pay and PayPal).

Now, Apple Pay users will be able to directly purchase NewsCrypto Coin (NWC) tokens, which can be traded on various exchanges for other cryptocurrencies like Bitcoin (BTC) and Ethereum (ETH) or staked to earn up to 30% APR, among other things.

Beyond Payments

Although all four of the big tech giants are involved in enabling a larger userbase to easily access cryptocurrency purchases using their payment apps, Amazon has gone one step further than the rest, since it also offers its own blockchain as a service (BaaS) platform known as Amazon Managed Blockchain.

Apple, Google, and Facebook have all demonstrated an interest in blockchain technology and its applications, but only Amazon has so far transitioned to the next step to offer blockchain services, with Amazon Managed Blockchain.

This is a platform that allows enterprise clients to easily launch their own blockchains on top of popular open-source frameworks, like Ethereum and IBM’s Hyperledger Fabric.

Amazon also offers its own blockchain-like platform, known as Amazon Quantum Ledger Database (QLDB), which is a cryptographically secure, albeit centralized database that can be applied to a huge range of use-cases, including banking, supply chain, and digital identity applications.

Despite launching just last year, Amazon QLDB is already being used by some big names, including the UK’s Driver and Vehicle Licensing Agency who are exploring how QLDB can be used for storing and processing public and private data registers, and Klarna — the Swedish bank that offers the popular Klarna buy now pay later services.

Though Amazon was the first to launch its own blockchain products, Facebook also plans to launch its own cryptocurrency project known as Libra, sometime in 2021. While Google has reportedly been developing its own blockchain platform since 2018, it has yet to release any substantial blockchain products.

 

Original title: Big Tech Is Making Cryptocurrency More Accessible Than Ever

Disclaimer

The views expressed in this article are the author's own and do not necessarily reflect the view of Amber Group. Amber Group shall not be held liable under any circumstances for any losses, damages or expenses arising from the use of any content mentioned in this article.

 

The information contained on this website is provided for informational purposes only, with no warranties, or guarantees made as to the accuracy, completeness or timeliness of it. Amber Group assumes no liability or responsibility for any errors or omissions in the information contained on this site. We strongly encourage you to conduct your own research before taking any action.

This site may contain copyrighted material, the use of which has not always been specifically authorized by the copyright owner. If you wish to use the copyrighted material from this site for the purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner. Authors or publishers who claim ownership of copyrighted articles reprinted on this website and wish for the content to be removed may email us directly at official.accounts@ambergroup.io

If you would like to connect with us about any of the distributed content or other inquiries, please email us at official.accounts@ambergroup.io with the relevant documentation.


View Original Article >

Most Popular
The New Mate 40 Is Equipped with Digital Currency Wallet
China’s digital yuan looks closer than ever to launch with the news that Huawei will be supporting the central bank digital currency (CBDC) on an upcoming range of phones.
The Digital Yuan Pilots Have Processed $300M So Far According to PBoC Offical
China’s digital yuan pilot program is picking up speed.
US Fed Is Broading Its Research on CBDC to Explore its “Intrinsic” Value Drivers
Fed economists are beginning their deep dive into CBDC research, hoping to identify the "intrinsic" value drivers of a digital dollar.